Diana Hernandez, The Entrepreneur Changing The Beauty + Barbershop Landscape
In honor of Women’s History Month, we’d like to highlight, Diana Hernandez, one of the women who are, in their unique way, making an impact in their industry. Diana is the CEO of D’knack For Design , Blos Roses and only female Partner/Headmaster Designer for The Spot Barbershop‘s empire of 18 SoFLa locations (soon to make NYC The Spot’s flagship.) Her “gentlemen’s exclusive experience” vision, turned a male-focused industry into a chosen premier- destination for Miami locals, celebrities, athletes and UFC fighters such as Conor McGregor, President Obama, Emilio Estefan and Floyd Mayweather and the first stop for all those traveling to Miami whether it is for business or pleasure.
Diana has completely transformed the beauty and barbershop landscape, paving the way for female entrepreneurs in the face of societal limitations and exemplifying all the qualities of an inspiring entrepreneur.
“As a businesswoman and mother, I found a gap in the beauty industry where high quality and time are disconnected. The modern woman finds herself coordinating numerous events in her life. This presented as a perfect opportunity for me to jump from the barbershop business and expand into the female category. Studies show that 49% of women say they don’t have enough free time to do things they enjoy, such as going to the salon. I felt the need to create and experience for the modern woman, why should we have to sacrifice time for beauty?,” says Diana.
After much success, Diana saw an opportunity and expanded into the female market with Blos Roses. Inspired by her personal struggle of compromising beauty services for lack of time, she envisioned a female-exclusive concept and introduced The Hour Glam, a combo chair where all three services — blow dry, manicure and pedicure — are performed simultaneously by three technicians in 60 minutes or less.
The Story Behind the ‘Mompreneur’
An industrial designer by trade, Diana started her creative journey in the toy industry. Over the years, she worked on a number of incredible projects that allowed her to grow and establish herself within the competitive industry. From packaging, branding, product development, commercial space design, home furnishings and interiors. … design is what she does.
On her creative process, Diana shares, “Most people never get to experience that feeling. Creating something that didn’t previously exist is intoxicating and addictive. First there’s an idea, then over time it turns into this amazing thing that exists, and you are its creator. Once you’ve been bitten by the design bug, you’re a lifer. That’s what I’m most proud of: I will never forget the first time one of my designs hit the shelves. Walking down the aisle of Toys’R’us with so much pride. I CREATED THAT.”
After years in corporate, Diana was struggling to balance her career and motherhood, so she took a leap of faith and started her own business, D’knack For Design which led her to eventually having the opportunity to become a Partner and Designer for The Spot Barbershop.
The Spot Barbershop was founded by the Perdomo brothers and since bringing on-board their family friend Diana Hernandez, the dynamic trio have created a sophisticated, stylish and recognizable brand in a rising niche market and are always one step ahead of what every man thinks they need when it comes to their barbershop, including great prices. By creating an experience, not just as service, The Spot set out to bridge the gap between the $15 barbershop and the $60 salon by offering full-service haircuts and facial grooming for an average of $30, they also offer manicures, pedicures, and waxing services, which start at just $15.
The moment you step into any of The Spot locations, you immediately feel relaxed and catered too. With an open bar to take the edge off and a chill lounge where you can set up shop and indulge in a library full of contemporary books. Every location’s atmosphere is on-point. Each design slightly catering to the shop location but all include a rustic, vintage and industrial design theme – each barber chair is a luxurious, rare vintage piece which are sourced worldwide, lots of edgy artwork, antique motorcycles and car parts, and trendy beats playing in the background – all brought to you by the trio’s interior design guru, Diana Hernandez. Not only is The Spot loved by the local communities of Miami, but celebrities Conor McGregor and Cedric Gervais among others, can’t seem to get enough.